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    Tactic of the Week June 2, 2004


Peter Baron Stark: PBS Consulting - Everyone Negotiates

Peter Barron Stark
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Tactic #96 - Go Easy on Me

Summary:  Asking your counterpart for leniency before making their first offer.


There are times when you want the best available product or service but do not want to pay the price that the top products or services command.

Example

In searching for a certified public accountant, we were given the names of three individuals who were qualified and experienced with our type of business. We interviewed the first two accountants and requested they create a proposal. We scheduled the third accountant for the last interview because two different people who referred this accountant to us said she was one of the best, “but very, very expensive.” When we met with the third accountant, we shared the background of how she was referred to us and her associated reputation on price. We ended the meeting by saying, “We would love to work with you but we are not sure if we can afford your fees. Since we are a small business, when you work up the proposal, will you go easy on us?”
 

Counter

In this situation an effective counter could be the Feel, Felt, and Found. The accountant might have responded, “I can understand that since you have not experienced the high level of service I provide, you might feel my fees are high. Many of my existing clients felt the same way you do until they discovered that the amount I am able to save them is substantial compared to the fees I charge for my services.”
A second tactic that may work well in this situation is to Lose the Battle to Win the War. The accountant may have stated something like “I will give you a new client discount so that you will quickly see that the value gained by my professional services will make the fees seem inconsequential.”
 


This tactic is one of 101 strategies and tactics featured in The Only Negotiating Guide You'll Ever Need, by Peter Stark and Jane Flaherty.


To view this month's issue of The Master Negotiator, the premiere on-line newsletter for negotiators, follow this link:

The Master Negotiator, Volume 2, Number 5 Listening Skills Part I

To view previous Negotiating Tactics of the Week, follow this link:

Negotiating Tactics of the Week


Ask the Negotiator - Are you involved in a negotiation and not sure what strategies or tactics to use?  In next month's issue of The Master Negotiator, we are premiering a new column where you'll have a chance to send in your toughest negotiation challenge and our team of expert negotiators will outline a specific plan to ensure your success.  Please send your negotiation challenge to info@everyonenegotiates.com.  If your challenge gets published, we'll send you our special edition Negotiation Mug, filled with sweet treats.                                          


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Copyright 2003 Bentley Press